Why Content Marketing Trumps Advertising
15 days ago — 30 mentions
Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content…
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Comparing the ROI of Content Marketing and Native Advertising
12 days ago — 162 mentions
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say…
Read more here- https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising