By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau (IAB) and PwC, as well as IHS. The rapid uptick in native’s share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well …
NextStep.media and Guarantee Digital have partnered to create a a new company: Strategic.Digital (S.D).
In addition, the new partnership has strategic marketing agreements with ItzDigital.com, a subsidiary of 10/13 Communications, and the technology company, OneBoat.com.
Strategic.digital’s powerful sales and training program lead to increased multi-media revenue while improving the digital fluency of your sales staff. This is a comprehensive end-to-end strategic sales program that delivers sustainable recurring revenue powered by your newly Certified Sales Team.
ITZMEDIA is a strategic consulting partner for media companies. Our mission is to give clear, straightforward guidance on marketing strategies, product & sales training, and deliver sustainable recurring revenue powered by your newly Certified Sales Team.