This.cm, which opens to everyone this fall, fights Big Content in favor of the artisanal web

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NIEMAN LAB
3 days ago — 16 mentions
Since This.cm launched as a prototype last summer, it’s embraced a slower Internet. By allowing users to share just one link a day, it…

Infographic Looks At The Science Of Native Ads

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WEBPRONEWS
4 days ago — 8 mentions
Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects…

Why Content Marketing Trumps Advertising

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HEIDI COHEN
15 days ago — 30 mentions
Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content…
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Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

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BUSINESS INSIDER

17 days ago — 13 mentions
Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice. By creating advertisements that…
http://www.businessinsider.com/spending-on-native-ads-will-soar-as-publishers-and-advertisers-take-notice-2015-7

Does Native Advertising Work? We ran a few tests with Outbrain

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INBOUND.ORG
9 days ago — 5 mentions
What’s it all about? Native advertising is sponsored content an advertiser pays to nest within existing content on a publisher’s site…
http://inbound.org/articles/view/does-native-advertising-work-we-ran-a-few-tests-with-outbrain

21 Content Marketing Predictions for the 2nd Half of 2015

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THE CONTENT STRATEGIST
9 days ago — 24 mentions
One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content…
http://contently.com/strategist/2015/07/09/21-content-marketing-predictions-for-the-second-half-of-2015/

This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data

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CONTENT MARKETING INSTITUTE

13 hours ago — 20 mentions
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I applaud…
Read the full story here: http://contentmarketinginstitute.com/2015/07/upworthy-combining-original-content-data/

Comparing the ROI of Content Marketing and Native Advertising

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HARVARD BUSINESS REVIEW
12 days ago — 162 mentions
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say…
Read more here- https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising