Do Visuals Really Matter for Online Advertising?

Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM. What does this mean? It means that the way people consume information and the way they communicate is changing. And marketers who want to effectively reach their audiences will need to more strategic with visuals in all their marketing tactics—including online advertising. Simply paying to be at the top of search results or news …

Research roundup

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020 In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, the total amount spent on content marketing will more than double from the figures recorded in 2014., which opens to everyone this fall, fights Big Content in favor of the artisanal web

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Is Your Native Advertising Ruled by Metrics That Matter?

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Let’s face it: Most people would rather glance at vibrant images than trudge through a sea of copy. Savvy marketers are capitalizing on…

21 Content Marketing Predictions for the 2nd Half of 2015

9 days ago — 24 mentions
One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content…